The Executive Perspective: Our Feature in the San Diego Business Journal
The San Diego Business Journal recently profiled AdvisureIQ, recognizing the traction we are building across San Diego, Orange, and Los Angeles Counties.
In the article, I share an experience I had at Spitfire Creative Technologies, a previous business venture, that demonstrates the foundation of AdvisureIQ's work.
In March 2020, live events stopped. The Emmys. The Oscars. The Super Bowl. Every major production that we built our business around went dark simultaneously.
We did not lay off a single employee, though. Our previously implemented twelve-month operating plan already mapped our cost structure, our essential investments, and where flexibility existed. When the disruption arrived, the analytical work was done. That's what we do at AdvisureIQ.
Capable mid-market leadership teams are operating without the planning infrastructure their decisions require. We help bridge the gaps between the financial data their systems produce and their capacity to act on the information so they can avoid bad decisions, missed signals, and compounding exposure.
Just as the San Diego Business Journal reported, we intend to earn a seat alongside the advisors our clients trust most: their lawyers, their accountants, and us.
I invite you to read the full SDBJ feature here.
— David Van Horn, CPA, Founder and CEO
Strategic Partnership Announcement: AdvisureIQ + PlanGuru
Effective Q1 2026, AdvisureIQ and PlanGuru established a strategic Value-Added Reseller partnership that pairs PlanGuru's budgeting, forecasting, and scenario planning platform with AdvisureIQ's data integration and planning advisory services.
The partnership closes a gap that software alone cannot. PlanGuru delivers three-way forecasting, rolling projections, and dynamic scenario planning — capabilities most small and midsize finance teams have not had access to. AdvisureIQ provides the data architecture, implementation guidance, and planning advisory that convert those capabilities into quantifiable returns.
Most businesses don't fail because of bad products or inadequate effort. They fail because operational complexities gradually outgrow the systems that support the business.
In a current engagement, AdvisureIQ is working with a company whose leadership is capable, whose employees are committed, and whose revenue continues. The business is in serious trouble because survival mode replaced the operating model years ago, and the infrastructure has nearly disappeared.
In his recent blog, David explains the sequence in creating productive infrastructure.
- Technology doesn't create operational discipline. It reveals where operational discipline is absent.
- Visibility first. Structure second. Tools third.
Featured Insight: When Survival Mode Becomes the Strategy
Direct Action: Decision Readiness Assessment
Most organizations begin planning without first building the foundational layers of data integrity, information architecture, and enterprise visibility. Our Decision Readiness Assessment identifies where your organization stands across those layers today.
Thirteen questions. Ten minutes. Get your specific decision readiness assessment level.
Decision Frameworks First. Data and Tools Second.
The result: a structured path from fragmented, spreadsheet-dependent processes to confident, plan-driven decision-making without the complexity or cost of enterprise-grade systems.